Only pay for buyers who raise their hand.

We find the companies that need what you sell, email them for you, and send you every reply that asks for pricing, samples or a call. Your first 3 are free.

$250M+in sales for our clients
500K+leads generated
150+campaigns launched

Sample statement

Week of Oct 19

Interested buyers

1VP sales, software company, CAGot time for a demo Thursday?Free
2Managing partner, law firm, NYWhat’s pricing for 12 attorneys?Free
3COO, logistics company, TXHow fast could we get started?Free
4Owner, dental group, FLCan we set up a call next week?$150.00
5Plant manager, packaging, OHSend specs and lead times.$150.00
6Facilities VP, hotel group, NVCan you quote all 4 properties?$150.00

Not charged

Out-of-office replies (9)$0.00
“Not interested” (14)$0.00
Already a customer (2)$0.00

Total$450.00

First 3 buyers free. Flag any line within 7 days.

Cold email that worked for

Necchi
ABM International
Atlanta Attachment Co.
Gribetz
Signature Locker
Lighthouse Capital Group
Sunday Citizen
Groupon Australia
Sweet Switch
Agua Blanca

You send a link. We do the rest.

Send us your website.
Two fields and 4 quick questions. No call, no long forms, no card to start.
We build your campaign.
In 2 business days you get the companies we’ll target, the emails and the sender name.
Approve it and launch.
Ask for any changes first. Add a card to launch. Nothing is charged until your 4th buyer.
Buyers land in your inbox.
Every interested reply comes to you with the full conversation. Your first 3 are free.

Behind the scenes

How we find your buyers.

Six steps, run by AI and checked by a real person. Here’s what that looks like for a packaging machine maker.

01
We read your website.
We learn what you sell, who it’s for and why customers pick you. Your account manager checks every word.
Northfield Machines
Packaging machines for food and beverage plants. Family-owned since 1987.
What we learned
- Sells case packers and fillers
- Buyers plant and operations managers
- Proof 300+ lines running in the US
02
We figure out who buys it.
Every kind of company gets a fit score. We start where buyers are most likely to say yes.
Who buys itFit score
- Snack and candy makers94%
- Co-packers89%
- Craft breweries86%
- Pet food plants81%
- Bakeries74%
03
We find the people who decide.
Owners, plant managers and buyers, with real names and work emails. Never a generic info@ inbox.
- Dana R.Plant manager, Snack maker, Ohio Work email found
- Marcus T.VP operations, Co-packer, Pennsylvania Work email found
- Priya S.Owner, Craft brewery, Colorado Work email found
- Joe K.Purchasing manager, Pet food plant, Georgia Work email found
04
We write each one a personal email.
Every email points to something real about their company. It goes out in your name, from separate inboxes, so your main email is never at risk.
ToDana R., Plant manager
SubjectYour second line in Dayton
Hi Dana,
Saw your team just added a second line in Dayton. Snack plants usually hit a packing bottleneck right after that. Our case packers run 40 cases a minute and install over a weekend. Worth a quick look?
Sam, Northfield Machines
05
We sort every reply.
Only buyers who ask for pricing, samples or a call reach you. Out-of-office and “no thanks” never touch your inbox or your bill.
- Dana R.Can you send pricing for two lines?InterestedSent to you
- Auto-replyI’m out of the office until Monday.Out of office$0, ignored
- Priya S.Not for us, thanks.Not interested$0, taken off the list
- Marcus T.Can we see one run next week?InterestedSent to you
you only pay for the yellow ones
06
We double down on what works.
Each week we move your emails toward the companies that answer, and tell you what changed in your Friday report.
AudienceBuyers this week
- Snack and candy makersScaling6
- Co-packersScaling4
- Craft breweriesTesting1
- BakeriesPaused0
Next week: 400 more snack makers in the Midwest.

Example replies

Replies like these, straight to your inbox.

Every one of these is an interested buyer. Out-of-office replies and “no thanks” never land on your bill.

Ben R.Plant Manager

Company name hidden

9:42 AM

Re: case packing at the Dayton plant

Hi Sarah, timing is actually good. We’re quoting a second case packer line for Q1. Can you send pricing on the 40 CPM model and current lead times? Also curious if you do the FAT at your place or ours.

Priya N.IT Director

Company name hidden

8:15 AM

Re: your IT contract

This is timely. Our contract with our current provider is up in January. What would onboarding 40 seats across 2 offices look like? A ballpark is fine for now.

Kevin S.League Director

Company name hidden

4:02 PM

Re: spring uniforms

We have 26 travel teams and we’re redoing uniforms for spring. Can we hop on a call Thursday afternoon? Need to know if you can do names and numbers too.

Ana L.HR Manager

Company name hidden

Yesterday

Re: seasonal hiring

We need 15 seasonal warehouse workers by November 15, mostly second shift. Is that something you can fill? What’s your rate?

Mike G.Category Manager

Company name hidden

3:46 PM

Re: spring water for your stores

Interested. We have 14 locations across NJ and NY. What’s the case price delivered, and do you have a 1 gallon size?

Jess M.Buyer

Company name hidden

11:08 AM

Re: holiday tables

Love the packaging! Do you have a wholesale sheet? We’d want to start with 2 cases each of the cedar and the fig for our holiday tables. What’s your minimum?

Linda P.Owner

Company name hidden

2:31 PM

Re: a new line for your shop

We’ve been looking for a mid-priced line to sit next to what we carry now. Can someone stop by the shop? Tuesdays are slow for us. What does the dealer agreement look like?

Steph W.Purchasing Manager

Company name hidden

10:27 AM

Re: automating the quilting line

Forwarding to our plant manager, Dave. He’s been asking about automating the quilting line for months. Dave, see below. Can you two find a time next week?

Dave C.Operations Manager

Company name hidden

1:19 PM

Re: automated cutting

We’re looking to add an auto-cutter for the canvas shop this winter. What’s the footprint on that machine and does it run on 220? Send me a quote.

Erin F.VP of Sales

Company name hidden

9:03 AM

Re: your reps’ follow-ups

We’ve got 6 reps drowning in follow-ups. If this really works with HubSpot I’d like to see it. Free Wednesday at 11 or Thursday at 3?

Tom K.Owner

Company name hidden

Yesterday

Re: adding a mower line

We carry two mower lines now and one keeps giving us parts headaches. What are your dealer margins, and is there a minimum opening order?

Greg H.Senior Estimator

Company name hidden

Mon

Re: composite panels

We’re bidding a 120-unit project in Raleigh next month. Can you get me spec sheets and contractor pricing on the composite panels by Friday?

Marco D.Owner

Company name hidden

7:55 AM

Re: wholesale coffee

We go through about 40 lbs a week between both locations. Can you send a sample of the Colombian and your wholesale pricing? Happy to do a tasting with my staff.

Bill S.Founder

Company name hidden

Tue

Re: thinking about what’s next

Possibly. I’ve been thinking about selling in the next 2 to 3 years and honestly don’t know where to start. Happy to have a confidential conversation.

Rachel B.Director of Dining

Company name hidden

12:40 PM

Re: low-sugar snacks on campus

Our students keep asking for low-sugar options. Could you send samples to campus? We’d test them in 2 of our markets first.

Ben R.Plant Manager

Company name hidden

9:42 AM

Re: case packing at the Dayton plant

Jess M.Buyer

Company name hidden

11:08 AM

Re: holiday tables

Love the packaging! Do you have a wholesale sheet? We’d want to start with 2 cases each of the cedar and the fig for our holiday tables. What’s your minimum?

Tom K.Owner

Company name hidden

Yesterday

Re: adding a mower line

We carry two mower lines now and one keeps giving us parts headaches. What are your dealer margins, and is there a minimum opening order?

Priya N.IT Director

Company name hidden

8:15 AM

Re: your IT contract

This is timely. Our contract with our current provider is up in January. What would onboarding 40 seats across 2 offices look like? A ballpark is fine for now.

Linda P.Owner

Company name hidden

2:31 PM

Re: a new line for your shop

We’ve been looking for a mid-priced line to sit next to what we carry now. Can someone stop by the shop? Tuesdays are slow for us. What does the dealer agreement look like?

Greg H.Senior Estimator

Company name hidden

Mon

Re: composite panels

We’re bidding a 120-unit project in Raleigh next month. Can you get me spec sheets and contractor pricing on the composite panels by Friday?

Kevin S.League Director

Company name hidden

4:02 PM

Re: spring uniforms

We have 26 travel teams and we’re redoing uniforms for spring. Can we hop on a call Thursday afternoon? Need to know if you can do names and numbers too.

Steph W.Purchasing Manager

Company name hidden

10:27 AM

Re: automating the quilting line

Forwarding to our plant manager, Dave. He’s been asking about automating the quilting line for months. Dave, see below. Can you two find a time next week?

Marco D.Owner

Company name hidden

7:55 AM

Re: wholesale coffee

We go through about 40 lbs a week between both locations. Can you send a sample of the Colombian and your wholesale pricing? Happy to do a tasting with my staff.

Ana L.HR Manager

Company name hidden

Yesterday

Re: seasonal hiring

We need 15 seasonal warehouse workers by November 15, mostly second shift. Is that something you can fill? What’s your rate?

Dave C.Operations Manager

Company name hidden

1:19 PM

Re: automated cutting

We’re looking to add an auto-cutter for the canvas shop this winter. What’s the footprint on that machine and does it run on 220? Send me a quote.

Bill S.Founder

Company name hidden

Tue

Re: thinking about what’s next

Possibly. I’ve been thinking about selling in the next 2 to 3 years and honestly don’t know where to start. Happy to have a confidential conversation.

Mike G.Category Manager

Company name hidden

3:46 PM

Re: spring water for your stores

Interested. We have 14 locations across NJ and NY. What’s the case price delivered, and do you have a 1 gallon size?

Erin F.VP of Sales

Company name hidden

9:03 AM

Re: your reps’ follow-ups

We’ve got 6 reps drowning in follow-ups. If this really works with HubSpot I’d like to see it. Free Wednesday at 11 or Thursday at 3?

Rachel B.Director of Dining

Company name hidden

12:40 PM

Re: low-sugar snacks on campus

Our students keep asking for low-sugar options. Could you send samples to campus? We’d test them in 2 of our markets first.

On your bill

“Send me pricing.”Counts
“Can we get samples?”Counts
“Do you have a dealer near us?”Counts
“Let’s set up a call.”Counts

Never on your bill

Out-of-office replies$0
“Not interested” or “take me off your list”$0
Companies that already buy from you$0
Anyone outside the list you approved$0

An interested buyer is a decision-maker at a company on your approved list who replies asking for info, pricing, samples or a call. Think a reply shouldn’t count? Flag it within 7 days and it comes off your bill.

The receipts.

Real numbers from real clients, all from cold email.

Necchi

Italian sewing machine brand

150+

New US dealers

Time: Under 6 months

Rebuilt their US dealer network from scratch.

ABM International

Industrial machines, $40K to $100K

18 straight

Months running

Leads: Thousands

Includes Atlanta Attachment Co. and Gribetz, selling to clothing, marine and auto makers.

Signature Locker

Youth sports

1,000+

Leads in a year

Best channel for return on spend: #1

Sells to local sports leagues.

Sunday Citizen

DTC home brand

New retail stores

Confidential

Software brand

$10M+

Sales generated

A sustainable farm

Upstate New York

New restaurant and store accounts

Time: 30 days
Leads from one campaign: 110+

Sweet Switch

Selling into colleges

Colleges

Time: 3 months

Lighthouse Capital Group

M&A advisory

Deal flow

Buy-side and sell-side outreach

Groupon Australia

Pipeline scaling

10x

Pipeline growth

A growing brand

From a verified client review

100+

Replies in month one

New accounts: 6

Agua Blanca

Distribution push

Tri-state area

Market

A venture studio

From a client review

They hired help

To keep up with all the replies

All campaigns

Since day one

$250M+

Client revenue

Campaigns run: 150+
Industries: 23

Why pay per buyer?

Most outbound agencies get paid whether anyone replies or not. We only get paid when a buyer raises their hand.

A typical agencyGrowtoro

Setup fee before anything sends No setup fee

Monthly retainer, buyers or not You pay only for interested buyers

Months-long contract No contract. Pause anytime

Reports full of opens and clicks Buyers who asked for pricing, samples or a call

You carry the risk First 3 buyers free, and any that don’t count are replaced

Pay per interested buyer. Your industry sets the price.

Bigger deals cost a little more per buyer, because each buyer is worth more to you. You see your exact price before you approve anything.

$50
per interested buyer
Selling to stores
Wholesale and retail accounts
- DTC brands going wholesale
- Food and drink brands
- Home goods and gifts
- Pet products
- Apparel and accessories
- Health and beauty brands
$100
per interested buyer
Selling to businesses
Everyday B2B deals
- Brands with dealer networks
- Distributors and wholesalers
- Software for small businesses
- Agencies and B2B services
- Staffing and recruiting
- Commercial services
$150
per interested buyer
Big-ticket B2B
Equipment and large orders
- Industrial machinery
- Contract manufacturing
- Packaging and materials
- Building products
- Commercial equipment
- Logistics and freight
$250
per interested buyer
High-value deals
Six-figure contracts
- Enterprise software
- Automation and robotics
- M&A and deal sourcing
- Commercial real estate
- Engineering and consulting
- Commercial energy and solar

Don’t see your industry? Most B2B companies fit. Send your website and we’ll price it in your campaign review.

Very crowded markets can cost a little more. You’ll always see the price before anything sends.

Every plan

First 3 buyers free, and any that don’t count are replaced
No setup fee
No contract, pause anytime
Monthly cap of 10, 25 or 50 buyers
Billed weekly, only for buyers

We don’t take cannabis, alcohol, firearms, MLM or consumer (B2C) offers.

Do the math

Your price per interested buyer

A new customer is worth $40,000

Interested buyers who become customers

10 interested buyers: $1,500
New customers: 2
New revenue: $80,000
Cost per new customer: $750
Return on spend: 53x

Your numbers, your math. And your first 3 buyers are free.

Every buyer in one place.

Your portal shows who replied, what they said and what you owe. Reply from your inbox or the portal, flag anything that shouldn’t count, and pause with one switch.

Emails sent this week: 1,240
Replies: 31
Interested buyers: 6
Monthly cap: 6 of 25

Sample interested buyers
Buyer	What they said	When	Cost	Actions
Facilities VPHotel group, Nevada	“Can you quote all 4 properties?”	Today	$150	ReplyFlag
Plant managerPackaging plant, Ohio	“Send specs and lead times.”	Today	$150	ReplyFlag
OwnerDental group, Florida	“Can we set up a call next week?”	Yesterday	$150	ReplyFlag
COOLogistics company, Texas	“How fast could we get started?”	Mon	Free (3 of 3)	ReplyFlag

A real person runs your campaign.

Your account manager builds the campaign, watches every reply and sends you a short report each Friday. Most clients never need a call, but one is always a click away.

Your Friday report

Emails sent: 1,240
Replies: 31
Interested buyers: 6

Next week: adding 400 law firms in New Jersey.

Your account manager

Questions, answered.

How do I sign up?

Put your website and work email in the form, then answer 4 quick questions. There’s no account to create and no card to start. Within 2 business days your account manager emails you a private link to review your campaign.

Will I end up on a newsletter?

No. We only email you about your campaign: your next steps when you sign up, when it’s ready to review, when a buyer replies, and a short report each Friday.

What counts as an interested buyer?

A decision-maker at a company on your approved list who replies asking for info, pricing, samples or a call. Out-of-office replies, “not interested” replies and your existing customers never count.

What if a reply shouldn’t count?

Flag it in your portal within 7 days and it comes off your bill. We only bill a buyer after that 7-day window has passed. If one of your 3 free buyers doesn’t count, flag it and the next one takes its free spot.

How much does it cost?

Nothing for your first 3 interested buyers. After that you pay a set price per buyer based on what you sell, from $50 to $250. You pick your package in the quick questions when you sign up, and we confirm the exact price in your campaign review before anything starts.

When do I add a card?

When you approve your campaign. You add a card to launch it, and nothing is charged until your 4th interested buyer. Your first 3 are free.

Can I control my spend?

Yes. Pick a monthly cap of 10, 25 or 50 buyers. When you reach it, your campaign pauses until next month. You can also pause anytime from your portal.

Whose name do the emails come from?

Your company’s. You approve the sender name and every email before launch. Emails go out from separate inboxes set up for outreach, so your main email domain is never at risk.

What do I have to do?

Send your website, answer 4 quick questions, approve your campaign and add a card, then talk to the buyers who reply. We handle the target list, the emails, the sending and the reply sorting.

How fast will I hear from buyers?

Your campaign is ready to review in 2 business days and starts sending as soon as you approve it. Each interested reply reaches you the same day it comes in.

Is there a contract?

No. No setup fee, no minimum and no contract. Pause or stop whenever you want.

Who don’t you work with?

Cannabis, alcohol, firearms, MLM and consumer (B2C) offers. If your market is too crowded for this to work, we’ll tell you before you start.

Your first 3 buyers are on us.

Send your website. We’ll build your campaign and have it ready to review in 2 business days.

Brendan Ward, founder of Growtoro — Hi, I’m Brendan. I’ve built and sold two companies, and my team has run cold email for brands like Necchi, ABM and Signature Locker. I set Growtoro up so you only pay when a buyer actually raises their hand. If it doesn’t work, it doesn’t cost you.
Brendan Ward, Founder of Growtoro

What it’s like to work with Brendan.

These clients use Growtoro’s newsletter growth service, which Brendan also runs. See the newsletter service

“The ROI has been absolutely insane for us”
Stock Therapy with Penny Queen
“I wish we started this six months earlier”
MVP Templates
“Growtoro delivered real subscriber growth for us”
Dr Joel Warsh

Only pay for buyers who raise their hand.

Cold email that worked for

You send a link. We do the rest.

Send us your website.

We build your campaign.

Approve it and launch.

Buyers land in your inbox.

How we find your buyers.

We read your website.

We figure out who buys it.

We find the people who decide.

We write each one a personal email.

We sort every reply.

We double down on what works.

Replies like these, straight to your inbox.

On your bill

Never on your bill

The receipts.

Why pay per buyer?

Pay per interested buyer. Your industry sets the price.

Selling to stores

Selling to businesses

Big-ticket B2B

High-value deals

Every plan

Do the math

Every buyer in one place.

A real person runs your campaign.

Questions, answered.

Your first 3 buyers are on us.

What it’s like to work with Brendan.